My business, Testivate, tests websites and produces detailed (100+ page) PDF reports about the features on each website, and how they compare to other websites and to best practice.
For example, the reports show whether the tested websites:
- Hide or show global navigation when the customer is checking out
- Provide answers when the customer searches for non-product information (e.g. 'returns policy') in the product search engine
- Publish telephone numbers in their global header area
- Use Facebook Like buttons on their product pages
I'm rapidly evolving this into a subscription business, where clients can interact with their information in real time, rather than ordering one-off static reports.
I call the service that I provide "interface analytics" and I've been able to register http://interfaceanalytics.com and its variants.
My question to you is whether I should change the name of the business from Testivate to Interface Analytics.
- Customers who are not searching for Testivate may still be searching for variants of "interface analytics", and find my business as a result
- The phrase explains what the business does
- I've not invested heavily in the Testivate brand; it still feels like this business is an early stage of his evolution
- "Interface Analytics" is a bit of a mouthful
- Maybe it doesn't explain what the business does? Some people may be puzzled by the term
- Testivate, being a unique word, will surely own Testivate in SEO, and is easy to track on social media etc
- Maybe I should forget about the name and just focus on the business
Of course the "right" answer is I should tackle this by interviewing customers etc, but I'm still interested in your views.